This was a full branding project for an online-only, boutique Hemp-focused wellness brand. It was very important to set the tone in a way that would differentiate from the “fast-causal” version of THC + CBD vendors that fill the market. We wanted to avoid the typical marijuana imagery and gas-station branding that accompanies much of the hemp market.
We also had the additional challenge of providing a level of detail and concierge-level interfacing with the customer through an online-only experience that was very important in establishing the elevated market position we wished to inhabit.
My main focus were the illustrations, as well as exploration for the main brand mark and animations for the loading of the website.
